Voor de beste ervaring schakelt u JavaScript in en gebruikt u een moderne browser!
Je gebruikt een niet-ondersteunde browser. Deze site kan er anders uitzien dan je verwacht.

Developing Media Entertainment


  • Course: Developing Media Entertainment
  • Programme: Master's programme in Communication Science
  • Group size: 25-35 students 
  • Study load: 12 EC
  • Year: Master's students (one-year regular Master's programme)

Course description

In the course ‘Developing Media Entertainment’, students get the opportunity to work in small research teams as a consultant on real-life cases from social and commercial organisations. The main learning goal is to learn how to conduct empirical research in response to a general question from a company or organisation and to translate such empirical research into applied insights. In 2020, coordinator Annemarie van Oosten implemented a Pressure Cooker (taught online due to COVID-19) based on the concept of Design Thinking. It offers a framework on how to best understand the needs of the client and target audience, and how to design a prototype of a media product that responds to such needs while working under time pressure. The consultancy project was concluded with a symposium during which the teams present the outcomes of their project and submit a written consultancy report to the client.

Assessment is based on the progress and result of the project as a whole. The Pressure Cooker Design Thinking makes the learning goal of doing consultancy research even more effective since real-world consultancy projects are often executed under time pressure. Assignments during the Pressure Cooker included 2 individual desk research assignments, 2 individual skill assessment assignments (before and after the Pressure Cooker), the final group assessment of the consultancy report and a presentation.

The Pressure Cooker Design Thinking offers a framework and multiple practical tools for students, and teaches them to fully empathize with the needs of a target audience. It stimulates creativity while at the same time allows for more checkpoints and feedback moments. From the results, I can see that students are able to go more in-depth in their projects and come up with effective solutions to the clients’ questions. dr. Annemarie van Oosten

Course materials

Get in touch

Dr. J.M.F. (Annemarie) van Oosten

Faculteit der Maatschappij- en Gedragswetenschappen

Programmagroep: Youth & Media Entertainment