For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
Earlier this year, we called on our students to submit radical yet feasible ideas for street experiments aimed at improving Roetersstraat. The ambition of the City of Amsterdam, residents, businesses and organisations in Roetersstraat is to transform it from a thoroughfare into a liveable street with space for growing up, socialising, healthy living and sustainable mobility. Three finalists have now been selected from these ideas and will present their experiments to the jury on Wednesday 25 March.

The three selected experiments

Huiskamer Roetersstraat
The goal is to create an alternative world where streets exist for people, not for cars. The central island on Roeterstraat - the area initially reserved for the tram tracks - will become a temporary living room. Living rooms are the heart of the home, and our Huiskamer will be the centre of the street, open to everyone, with games to play.

On a sunny day, we will install comfortable furniture (carpets, sofas, chairs, tables) on the island. To ensure safety for users of the living room, we will (1) keep the living room to unused parts of the street (between tram stops), and (2) encourage a “walking speed” (<6 km/hr) for all users of the roadways. To do so, we will set up signs at the entrances or the road, and volunteer “hosts” will wave signs when it is not respected. Furniture and games will be borrowed for the day, and additional second-hand furniture will be acquired as needed.

 

100- Meter Living Street: A Temporary Prototype for a Liveable Roetersstraat
The 100-Meter Living Street is a temporary, reversible street experiment designed to test whether reallocating spatial priority from parked vehicles to people can measurably improve safety perception, social interaction, and liveability on Roetersstraat. The goal is not symbolic transformation, but structured, real-world testing of an alternative street hierarchy.

The motivation is structural: Roetersstraat currently prioritises traffic throughput over social and ecological value. The experiment addresses this imbalance by converting selected parking spaces into green islands and social infrastructure, visually redrawing the street layout, and introducing human-scale lighting and shared-priority cues.

The intervention consists of a clearly demarcated 100-meter stretch (will be implemented on Roetersstraat between the intersection with Nieuwe Prinsengracht and the intersection with Nieuwe Achtergracht) operating under a temporary shared-space logic. We contribute spatial design, coordination, volunteer facilitation, and evaluation. Required resources include municipal permission, removable barriers, planters, signage, and community participation.

 

Leefkamer Roetersstraat
Leefkamer Roetersstraat tests what this street could be if we stopped treating it as a traffic corridor. Roetersstraat is a school street: students flow to campus, kids walk to Boekmanschool, elderly live at Sarphatihuis, but taxis speed through empty lanes. For 3-4 days during uni hours, we close vehicle lanes and lay grass sod over the asphalt, turning car space into green space where people sit, play, stay. Chalk games appear near school, plant libraries make greenery real and shared. A community afternoon wraps up the week. Cars take nearby canal streets instead. Tram keeps running. We're working with Green Office UvA and coordinating with Boekmanschool and Sarphatihuis to involve kids and elderly during the week. We need approval to close vehicle lanes and use tram lanes as a cycling corridor where trams and cyclists share space. Supplier delivers and removes grass, volunteers help install and remove sod. Main risks: grass damaged by weather (we'll use tarps), pushback from drivers (handled with early flyers and clear detour signs).

The jury meeting

During the jury meeting, three selected student teams will pitch their street experiment for a more liveable Roetersstraat. The jury will then announce the winning team. It promises to be an event full of great proposals that will challenge the status quo of Roetersstraat!

The proposals will be judged by our jury members:

  • Naima Bouchtaoui (City of Amsterdam)
  • Klaas Hernamdt (resident of Roetersstraat)
  • Jesse Jorg (creative professional, We the City)
  • Sophia Blom (UvA Housing)

A people’s choice winner will also be announced during the jury meeting. From 19 March, you can vote for the videos of the #createyourcampus experiments via the @Placemakinguva Instagram account.

The winning street experiments will be carried out by the teams on 16 April as part of 'The week van de Rechtvaardige Straat'. 

The Create your Campus Challenge

Create Your Campus is an initiative of Placemaking UvA and is organised by Katusha Sol and Marco te Brömmelstroet on behalf of the ‘Roetemakers’ coalition, comprising individuals, entrepreneurs and organisations who are actively working to improve Roetersstraat and are collaborating on this with the City of Amsterdam’s Year of the Pedestrian programme. The Create Your Campus Challenge is made possible in part by the City of Amsterdam and REC Impact.