In an era dominated by digital media and the pervasive influence of public personas all around the world, how can we, as students and scholars, critically engage with the phenomenon of celebrity? This course invites you to explore the intricate dynamics of celebrity culture from an interdisciplinary perspective: it brings together aspects of history, gender and media studies, cultural studies and cultural criticism, industry and technology, economics and marketing, sociology, and psychology.
We will start by examining the historical development and evolution of celebrity culture, and look at how media has shaped and redefined public figures over time. In the course, we will focus predominantly on Western culture, but we may examine a few other examples in different parts of the world as well. Through the analysis of select case studies, we explore the connections between celebrity, race, gender, sexuality, nation, class, and power, and critically assessing the societal norms and values they reflect.
We take a closer look at celebrity branding (what are the parameters that make certain individuals ‘stars’ in their field? What role do concepts like ‘authenticity’, ‘access’ and ‘confession’ play?), and at when and how celebrities reach ‘points of crisis’. What are the different strategies used to restore a public image? Throughout, we consider the pervasive power of fandoms too, as well as the marketing strategies involved with creating and managing specific fan bases.
The course offers students the opportunity to examine a wide range of celebrity case studies: from celebrity politicians, entrepreneurs, royalty, sports stars, stars of the arts, literature and fashion, to pop stars, film and television stars, and social media influencers. Through engaging in-class discussions, presentations, and in short preparatory written reflections, students gain insight on the impact of celebrity on identity, public opinion, and cultural production. At the end of the course, each student conducts independent research on a specific aspect of celebrity culture or case study, and chooses to either complete a creative assignment accompanied by a written rationale, or an argumentative essay that highlights the complexities and societal implications of celebrity culture today.
Maryn Wilkinson
All lectures will take place on-campus and we assume you can be physically present during the scheduled hours. You can find the timetable on Datanose.
Registration is possible for students participating in an Honours programme. The registration period for the Honours courses will be from June 6, 10:00 am to June 10, 11.59 pm. You can register through the online registration form that will appear on Honoursmodules IIS. (registration is NOT through SIS)
Please note: Placement is not guaranteed if you register after June 10, so make sure you register on time. You will hear which course(s) you are registered for before the end of June.
For questions about registration, please contact us at: honours-iis@uva.nl.